**Business Marketing Salary in 2017: A Comprehensive Guide**

The Average Business Marketing Salary in 2017

In 2017, the average salary for business marketing professionals was around $68,890 per year, according to data from the Bureau of Labor Statistics. However, this number can vary significantly based on factors such as location, experience, education, and industry. Salaries on the East and West coasts tend to be higher than in the Midwest or South. Industries like technology and healthcare often offer higher pay than retail or non-profit organizations.

Trends Impacting Business Marketing Salaries in 2017

One of the key trends influencing business marketing salaries in 2017 was the rise of digital marketing. As businesses increasingly shifted their focus to online platforms, the demand for digital marketing professionals soared. This resulted in higher salaries for roles like Digital Marketing Managers, SEO Specialists, and Social Media Managers. Companies were willing to pay a premium for individuals with specialized skills in areas like analytics, SEO techniques, and social media strategies.

Factors Influencing Business Marketing Salaries in 2017

Several factors played a role in determining business marketing salaries in 2017: - Education and Experience: Professionals with advanced degrees or certifications typically earned higher salaries. Experience in the field also correlated with higher pay. - Industry and Company Size: Salaries varied based on the industry and company size. Tech companies and large corporations offered more competitive pay compared to smaller businesses. - Geographical Location: Location was a significant factor influencing salaries. Cities with a high cost of living tended to have higher pay scales, while rural areas typically offered lower salaries. **Related Questions:** **1. How Can Business Marketing Professionals Increase Their Salary Potential in 2017?** To boost their earning potential, business marketing professionals can consider pursuing additional certifications or advanced degrees. Specializing in high-demand areas like analytics, SEO, or social media can also lead to higher-paying opportunities. Networking within the industry and staying up-to-date on market trends can help professionals negotiate better salaries during job offers. **2. What Role Did Digital Marketing Play in Shaping Business Marketing Salaries in 2017?** In 2017, the increasing demand for digital marketing expertise had a significant impact on business marketing salaries. Companies prioritized hiring professionals with skills in areas like SEO, SEM, and social media marketing, leading to a rise in salaries for these roles. Businesses recognized the importance of leveraging digital channels to reach consumers, prompting them to invest more in digital marketing talent. **3. How Can Business Marketing Professionals Stay Informed About Salary Trends in 2017 and Beyond?** To stay abreast of salary trends in the field, business marketing professionals can utilize resources like Glassdoor, PayScale, and industry-specific salary reports. Networking with peers and attending industry events can also provide insights into current salary benchmarks. Continuous education and participation in professional development courses can help individuals position themselves for higher-paying opportunities. **Outbound Resource Links:** - Glassdoor - Business Marketing Salaries - PayScale - Marketing Salaries - Bureau of Labor Statistics - Marketing Managers How to generate leads for jewelry salesTop HOU business marketingWho is the business owner of automic marketing in austin texasLead generation factoryBusiness marketing board